The installation, which is visible from more than one kilometre from the city causeway, has a stunning visual impact on viewers. ts position, which is on a vehicular axis that connects the eastern and western part of the city, it’s an ideal spot, and it ensures a high number of daily contacts and connections.

Also, the installation size, shape and format give a top-notch an extended visibility.

This maxi billboard is situated in the beginning of Via San Vincenzo that is in the city centre, where the pedestrian area of the city starts. It is placed between Via San Vincenzo and via XX Settembre, and it is is visible also for vehichles that transit in this road where the traffic is always congested and have to stop in this crossroad due to a traffic light. Via San Vincenzo is the only pedestrian area of the city, important for shopping, restaurants and for the entrance of the Oriental Market. It is popular for Genoeses and for tourists too. This is the only maxi billboard in a such central place of the city.

Gramsci – from the metro entrance and from the Galata Museum – this billboard is visible from the sea and by every vehicle driving towards the Aquarium, the “Magazzini del Cotone” and the Renzo Piano’s EXPO, where there are a big multiplex cinema (The Space) and many attractions including restaurants, pubs, swimming pools, etc..