TRUSSARDI #STRONGERTOGETHER

Trussardi chose this iconic installation by ONE for their statement: it’s important that in moment such as this, we remain firm, responsible and united.
The “#strongertogether insieme ce la faremo” headline fills the whole 54 meters long frontal billboard, for a total of 500 square meters. A monumental statement symbolizing Trussardi’s affection and solidarity during this emergency.

Following this brave operation by TrUssardi, ONE decided to follow up with a donation to the most precious work being done at ASST Fatebenefratelli Sacco di Milano to help sustain this italian excellence. After this initiative ONE decided that, in these hard times, every client that wills it will be able to support ASST Fatebenefratelli Sacco with their campaigns.

This initiative by ONE adds to their broader supportive project for collectivity and the environment, started with promoting use of PVC free billboards, redeployment of billboards to produce accessories and, lastly, with the ongoing collaboration with LIFEGATE, who aims to turn advertising installations into ecologic tools compensating CO2 production with the ImpattoZero® project by supporting initiatives that help the preservation and creation of forests and wooded land which protection is guaranteed long-term and more energetic efficiency projects.

ONE thinks safety for people and environment is paramount, especially considering recent studies that seem to correlate particulate emissions to Covid-19 spread. We think it is necessary to act immediately to better the quality of our lives and that of the planet.