LAVAZZA “CAPSULE CREATORS”

An interactive game project designed and developed to introduce and appreciate the features of the Lavazza a Modo Mio system. The game was presented for the first time in the Colonne di San Lorenzo in Milan with four days of activity in the square and the possibility for people to play by turning a huge blind wall into a computer screen on which to try the ad hoc arcade game. Guests can sit in the spot’s armchair and joystick, interact with the Lavazza capsules chosen to create the perfect mix of weight, time and place. To make it all the more engaging, the game was combined with an instant win contest with which to win three Idola Lavazza coffee machines a day and a supply of capsules. In addition to the 12 lucky winners, a multitude of people participated in the activity, who were also able to taste excellent coffee. The activity was continued over the following weekends in seven cinemas across Italy to entertain people by getting to know the Lavazza system in my own way in all corners of the country.