BURBERRY LIGHT PROJECTION

Operation of great impact in one of the cities’ most memorable locations. Meeting point and center of the milanese movida. Colonne di San Lorenzo represent one of the rarest examples of Imperial Milan, located in front of the Basilica of the same name, right next to medieval Porta Ticinese. We find ourselves in one of the most beloved crossroads of Milan city.

Around Colonne di San Lorenzo many pubs, restaurants, breweries and clubs prosper by drawing in all types of clientele. It is no doubt the dominion of nightlife and happy hour. A light projection makes it possible to catch the eye of an otherwise hard to engage target. A new media capable of a big wow effect!