CHIQUITA”POP BY NATURE”

Our iconic location at the Colonne di San Lorenzo in Milan has been transformed into a spectacular advertising installation. The creativity of Sebastian Curi, a renowned American pop artist, comes to life through his vibrant colors and the lighting of the spectacular 3D mock-up of the iconic Chiquita banana. To recreate this effect, we designed a shaped LED structure following the unique profile of the figure and the “Pop by nature” slogan, creating an extraordinary visual impact that captures attention.