{"id":6992,"date":"2018-10-08T15:02:19","date_gmt":"2018-10-08T13:02:19","guid":{"rendered":"https:\/\/www.one-unity.eu\/?page_id=6992"},"modified":"2026-07-03T11:56:07","modified_gmt":"2026-07-03T09:56:07","slug":"under-armour-proiezioni-luce-2-2-2-2-2","status":"publish","type":"page","link":"https:\/\/www.one-unity.eu\/en\/under-armour-proiezioni-luce-2-2-2-2-2\/","title":{"rendered":"LAVAZZA &#8220;TIERRA&#8221; &#8211; Floreal Sculpture + Maxi Billboard"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-background-color:#f4f4f4;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: left;\">Lavazza\u00a0<strong>\u00a1TIERRA<\/strong>!<\/h1>\n<p style=\"text-align: left;\">Floreal sculpture designed by Daniel Ost for the Green Week event at Piazza XXV Aprile &#8211; Milano<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:1000px;--awb-max-height:583px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.3%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/293894591?autoplay=0&autopause=0\" width=\"1000\" height=\"583\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>During the Milan Green Week and Milan Film Festival ONE brought in Piazza XXV Aprile a floreal sculpture by <strong>Daniel Ost<\/strong> based on the theme of coffee where two hands join together to hold a coffee bean.<\/p>\n<p>Daniel Ost is the most famous flower designer in the world, a juggernaut\u00a0 whose refined creativity is able to excite with his incredible intuition. He created a sophisticated and original profession who also passed down to his daughter Nele Ost, with whom he collaborates in the creation of art that can introduce viewers in a universe of beauty and charm, all natural.<\/p>\n<p>ONE designed for Lavazza an installment that visually\u00a0 represented the concept that sparked the birth of\u00a0<strong>\u00a1Tierra! <\/strong><strong>, a collection of Lavazza mixtures with the most valuable biological and sustainability certifications.<\/strong><\/p>\n<p>The installment was entirely made out of natural materials with floreal foam and musk, while the bean was covered in plants such as Kalancoe and Heuchera.<\/p>\n<p>The domination of the area was completed with the maxi billboard by ONE\u00a0 dedicated to the launch of the\u00a0\u00a1Tierra! line by Lavazza, a spectacular realization capable of highlighting the key visual features of the advertising campaign.<\/p>\n<p>With this operation, ONE confirms itself even more as the leader in the special activities market related to OOH with is\u00a0<strong>Special &amp; Innovative Projects <\/strong>division,\u00a0after completing projects for Amazon Prime, Netflix and Hewlett Packard since September.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-scaled.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[63768bc2835a786142b]\" data-title=\"LAVAZZA-TIERRA!-1\" title=\"LAVAZZA-TIERRA!-1\"><img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-scaled.jpg\" alt class=\"img-responsive wp-image-6996\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-600x400.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-1-scaled.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-scaled.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9a06508f8fa3b7767c6]\" data-title=\"LAVAZZA-TIERRA!2\" title=\"LAVAZZA-TIERRA!2\"><img decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-scaled.jpg\" alt class=\"img-responsive wp-image-6998\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-600x400.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-10-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-scaled.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e37d2c63d3fad1083d4]\" data-title=\"LAVAZZA-TIERRA!-3\" title=\"LAVAZZA-TIERRA!-3\"><img decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-scaled.jpg\" alt class=\"img-responsive wp-image-7000\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-600x400.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/10\/LAVAZZA-TIERRA-DANIEL-OST-MI-PIAZZA-XXV-APRILE-PRINCI-15-scaled.jpg 2560w\" 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