{"id":6771,"date":"2018-05-14T14:10:49","date_gmt":"2018-05-14T12:10:49","guid":{"rendered":"https:\/\/www.one-unity.eu\/?page_id=6771"},"modified":"2018-05-16T16:06:13","modified_gmt":"2018-05-16T14:06:13","slug":"under-armour-proiezioni-luce-2","status":"publish","type":"page","link":"https:\/\/www.one-unity.eu\/en\/under-armour-proiezioni-luce-2\/","title":{"rendered":"LAVAZZA &#8220;OH MY POP&#8221; Mock up 3D Milano Design week 2018"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-background-color:#f4f4f4;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: left;\">LAVAZZA &#8220;OH MY POP&#8221;<\/h1>\n<p style=\"text-align: left;\"><strong>Mock up 3D Milano Design week 2018<\/strong><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:1000px;--awb-max-height:583px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.3%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/265586762?autoplay=0&autopause=0\" width=\"1000\" height=\"583\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>New Tiny campaign comes from the collaboration between Lavazza and Toiletpaper. This publishing project was created by Maurizio Catteland and Pierpaolo Ferrari. Next to remarkable creativity, ONE has arranged an extraordinary work, which begins with a maxi display in XXV Aprile Square. This significant impact work descends some typical territory elements creating actual three-dimensional \u201cphysical\u201d sculptures to create a path between design and art during Milano Design Week 2018 event. For the first time the subject of a billposting campaign \u201ccomes down\u201d from the installation and it becomes an integrated artistic component among brimming people and activities of the city. This represents a coloured element to touch, to take selfies and to play with. Besides, using Amazon App, users can watch footage which shows the behind the scenes of the making of this artwork by using an Augmented Reality tag on \u201cHead\u201d pedestal.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b741846a97e3bb35057]\" data-title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(7)\" title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(7)\"><img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7.jpg\" alt class=\"img-responsive wp-image-6774\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7-200x134.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7-600x401.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-7.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[5a42a8c19f2743a65e8]\" data-title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(10)\" title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(10)\"><img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10.jpg\" alt class=\"img-responsive wp-image-6776\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10-200x134.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10-600x401.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-10.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[2e137a4d3e1cd747a15]\" data-title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(14)\" title=\"LAVAZZA&#8212;MI&#8212;PIAZZA-XXV-APRILE-PRINCI&#8212;16.04.2018-(14)\"><img decoding=\"async\" width=\"1600\" height=\"1068\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14.jpg\" alt class=\"img-responsive wp-image-6778\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14-200x134.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14-600x401.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2018\/05\/LAVAZZA-MI-PIAZZA-XXV-APRILE-PRINCI-16.04.2018-14.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 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