{"id":11668,"date":"2021-07-14T15:20:28","date_gmt":"2021-07-14T13:20:28","guid":{"rendered":"https:\/\/www.one-unity.eu\/?page_id=11668"},"modified":"2021-07-14T15:35:52","modified_gmt":"2021-07-14T13:35:52","slug":"piazza-mercanti-lavazza-voicy-alexa-2","status":"publish","type":"page","link":"https:\/\/www.one-unity.eu\/en\/piazza-mercanti-lavazza-voicy-alexa-2\/","title":{"rendered":"LAVAZZA &#8211; ALEXA &#8220;VOICY&#8221;"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-background-color:#f4f4f4;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: left;\">LAVAZZA &#8211; ALEXA &#8220;VOICY&#8221;<\/h1>\n<p>Maxi backlight billboard + vocal game &amp; instant win &#8211; Piazza Mercanti &#8211; Milano<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:1000px;--awb-max-height:583px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.3%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/573016413?autoplay=0&autopause=0\" width=\"1000\" height=\"583\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Onto the prestigious location of Palazzo Giureconsulti, in the center of Milan, we created this special activity that consists in a time-controlled illumination of Lavazza Voicy&#8217;s key elements. Onto the front of the installation, facing Piazza Duomo directly, projectors and LED bars were appositely placed behind a backlit billboard in order to create this bright dynamic effect of the blue concentric waves of the campaign image in regular intervals.<\/p>\n<p>Below the billboard in Palazzo Giureconsulti in Milan, in Piazza dei Mercanti, we instead had an engagement operation with a hostess \/ steward based around vocal recognition and activity. The operation saw the hostess \/ steward involve people walking by, asking if they would like to register and participate in a game in order to be able to win a Voicy machine, a capsule supply and other minor prizes. Once registered, the hostess \/ steward present the players with a series of questions on their tablet, voiced by the system, linked to Voicy, Lavazza or coffee and participants need to speak their answers. Once the game is completed (and regardless of the results) they will have signed up for the instant win.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[08f5ff7460250946d59]\" data-title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (11)\" title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (11)\"><img decoding=\"async\" width=\"1600\" height=\"1065\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11.jpg\" alt class=\"img-responsive wp-image-11672\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11-400x266.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11-600x399.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11-800x533.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11-1200x799.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-11.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[66465bca2cbe0cad217]\" data-title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (33)\" title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (33)\"><img decoding=\"async\" width=\"1600\" height=\"1065\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33.jpg\" alt class=\"img-responsive wp-image-11674\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33-400x266.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33-600x399.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33-800x533.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33-1200x799.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-33.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b457651dcb6ca233470]\" data-title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (26)\" title=\"LAVAZZA &#8211; MI &#8211; DOMINATION PIAZZA DUOMO PALAZZO GIURECONSULTI &#8211; 16.06.2021 (26)\"><img decoding=\"async\" width=\"1600\" height=\"1065\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26.jpg\" alt class=\"img-responsive wp-image-11676\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26-400x266.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26-600x399.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26-800x533.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26-1200x799.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2021\/06\/LAVAZZA-MI-DOMINATION-PIAZZA-DUOMO-PALAZZO-GIURECONSULTI-16.06.2021-26.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"--awb-bg-size:cover;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":42,"comment_status":"open","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-11668","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LAVAZZA - ALEXA &quot;VOICY&quot; 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