{"id":13764,"date":"2023-03-02T15:46:14","date_gmt":"2023-03-02T14:46:14","guid":{"rendered":"https:\/\/www.one-unity.eu\/portfolio-items\/mecna-mentre-nessuno-guarda\/"},"modified":"2023-03-02T15:50:10","modified_gmt":"2023-03-02T14:50:10","slug":"mecna-mentre-nessuno-guarda","status":"publish","type":"avada_portfolio","link":"https:\/\/www.one-unity.eu\/en\/portfolio-items\/mecna-mentre-nessuno-guarda\/","title":{"rendered":"MECNA \u201cMentre nessuno guarda\u201d"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-1\">\n<h1 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"34\" data-lineheight=\"37.06px\">MECNA \u201cMentre nessuno guarda\u201d<\/h1>\n<p>Murales realizzato per Mecna da Richard Wilson \u2013 Festa del Perdono \u2013 Universit\u00e0 statale \u2013 Milano<\/p>\n<\/div>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-shadow\" style=\"--awb-height:20px;--awb-amount:20px;background:radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-webkit-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-moz-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);background:-o-radial-gradient(ellipse at 50% -50% , #e0dede 0px, rgba(255, 255, 255, 0) 80%) repeat scroll 0 0 rgba(0, 0, 0, 0);\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:65.3333%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Vimeo video player 1\" src=\"https:\/\/player.vimeo.com\/video\/470561587?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p>Milan, Oct. 21, 2020. After the wall portraits made in the United States with subjects such as Will Smith (Philadelphia) or Stevie Wonder (Detroit) and Cristiano Ronaldo in Madeira, British artist Richard Wilson creates in Milan the portrait of Mecna for Universal Music on the ONE wall in Via Festa del Perdono.<br \/>\nThe work, with an area of about 130 square meters, placed between the entrances of the State University with its imposing figurative magnificence, thrilling fans of the rapper for the launch of his new album &#8220;Mentre Nessuno Guarda,&#8221; but also delighting wall art lovers for the technique and inspiration with which it was created by one of the world&#8217;s most famous wall portrait artists.<\/p>\n<p>The mural was created on a wall that is perfect for hitting an absolutely interesting and often elusive target audience in the center of Milan, with a mode akin to the communication models peculiar to the Millennials and, above all, Post-Millennials generation, the so-called Generation Z on which brands have a huge interest both in terms of products and revenues.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[1c5c792d0522ffcc81a]\" data-title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (6)\" title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (6)\"><img decoding=\"async\" width=\"1535\" height=\"1024\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6.jpg\" alt class=\"img-responsive wp-image-10546\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6-600x400.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-6.jpg 1535w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-bg-size:cover;width:30.6666%; margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[56a06f3b41185a1d751]\" data-title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (10)\" title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (10)\"><img decoding=\"async\" width=\"1535\" height=\"1024\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10.jpg\" alt class=\"img-responsive wp-image-10524\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10-200x133.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10-400x267.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10-600x400.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10-800x534.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10-1200x801.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2020\/10\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-10.jpg 1535w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:30.6666%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3582473f174cc7bf5cb]\" data-title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (18)\" title=\"UNIVERSAL MUSIC MECNA &#8211; MI &#8211; FESTA DEL PERDONO &#8211; 19.10.2020 (18)\"><img decoding=\"async\" width=\"1535\" height=\"1114\" src=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18.jpg\" alt class=\"img-responsive wp-image-13761\" srcset=\"https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18-200x145.jpg 200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18-400x290.jpg 400w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18-600x435.jpg 600w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18-800x581.jpg 800w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18-1200x871.jpg 1200w, https:\/\/www.one-unity.eu\/wp-content\/uploads\/2023\/03\/UNIVERSAL-MUSIC-MECNA-MI-FESTA-DEL-PERDONO-19.10.2020-18.jpg 1535w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"shortcode-map fusion-google-map fusion-maps-embed-type\"><iframe width=\"100%\" height=\"400px\" frameborder=\"0\" style=\"border:0\" src=\"https:\/\/www.google.com\/maps\/embed\/v1\/place?key=AIzaSyA2hqFZzD06AkbJ9_EDbw8ncjZcBg2vUaY&language=en&q=Festa+del+Perdono+Milano+MI&maptype=roadmap&zoom=14\" allowfullscreen><\/iframe><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":10524,"menu_order":151,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[134,135],"portfolio_skills":[77],"portfolio_tags":[],"class_list":["post-13764","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-murales-en","portfolio_category-milano-3-en","portfolio_skills-skills-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MECNA \u201cMentre nessuno guarda\u201d - One Outdoor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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