UNDER ARMOUR

Lights projection

Under Armor is a brand that quickly succeeded in the market, thanks to its world-class high-performance apparel designed for athletes; athletes such as the NBA basketball player Stephen Curry, the tennis player Andy Murray, the boxer Anthony Joshua and the skier Lindsay Vonn, but also the first ballerina Misty Copeland and many others. They all have in common a sublime talent, a loyal nature and an iron willpower to improve themselves endlessly.An iconic, fascinating and ambitious video, focused on the concept “Sports will change the world”. It was projected with a high quality set-up, in a location which is by now a symbol of the Movida in Milan, Colonne di San Lorenzo. The result was to transform the square into a sports stadium and the international onlookers were amazed and fascinated and they couldn’t look away from the whole spectacle.