Lavazza ¡TIERRA!

During the Milan Green Week and Milan Film Festival ONE brought in Piazza XXV Aprile a floreal sculpture by Daniel Ost based on the theme of coffee where two hands join together to hold a coffee bean.

Daniel Ost is the most famous flower designer in the world, a juggernaut  whose refined creativity is able to excite with his incredible intuition. He created a sophisticated and original profession who also passed down to his daughter Nele Ost, with whom he collaborates in the creation of art that can introduce viewers in a universe of beauty and charm, all natural.

ONE designed for Lavazza an installment that visually  represented the concept that sparked the birth of ¡Tierra! , a collection of Lavazza mixtures with the most valuable biological and sustainability certifications.

The installment was entirely made out of natural materials with floreal foam and musk, while the bean was covered in plants such as Kalancoe and Heuchera.

The domination of the area was completed with the maxi billboard by ONE  dedicated to the launch of the ¡Tierra! line by Lavazza, a spectacular realization capable of highlighting the key visual features of the advertising campaign.

With this operation, ONE confirms itself even more as the leader in the special activities market related to OOH with is Special & Innovative Projects division, after completing projects for Amazon Prime, Netflix and Hewlett Packard since September.