RENAULT “OPTICAL ART”

Renault’s new logo design, inspired by the one drawn by the father of Optical Art himself, Victor Vasarely, is the protagonist of our new mural on the wall at Colonne di San Lorenzo in Milan. This piece of art is part of an international project that involves also the cities of Paris, Berlin and London.
Recently Renault’s logo has been rebranded with a new design that recalls the iconic logo made by Victor Vasarely in 1972. An easy geometrical shape with a powerful identity.
The energy of the OP Art obtained by the interweaving of geometrical lines it is now reproposed in this series of celebratory murals, a project which ONE had the pleasure to cooperate with.