THE VOICE OF ITALY
On the occasion of the launch of “Voice of Italy 2018”, ONE planned a great event at Colonne di San Lorenzo Square in Milan. This great event offered a show, with a full wall projection, which provided a massive impact on the audience. Four powerful projectors made the square into a real theatre stage, where the audience could experience a one-of-a-kind show from one of the original RAI Talent Show seat. The show offered a fantastic storytelling effect, and people could take selfies to withness and share their lovely experience. The event had such a wide appeal, and it gave sponsors the excellent opportunity to optimise their financial investment in a unique event, which provided significant visibility.