This installation is located in the touristic heart of Venice, and it perfectly fits in the delicate urban context. It is located opposite to Ponte Degli Scalzi, which is one of the bridges that cross Canal Grande. Furthermore, this installation is next to Santa Lucia high-speed rail station, which hosts 82.000 travellers and 450 trains per day. In addition, this installation is near the Costituzione di Calatrava Bridge, which is visited by a huge number of tourists. ONE’s massive installation arises from a unique location which can draw the full attention of everyone such as international and Italian tourists, businesspeople and commuters. Almost no other advertisements are placed in that spot. This installation can generate 150.000 contacts per day, including all people using private vehicles and public transport from Piazzale Roma Square to Grande Canal, steamboats commuters and the huge number of pedestrians.

This extraordinary maxi billboard is located on the building of the Patriarchal Seminary of Venice, one of the most important buildings for the artistic-cultural heritage of Venice. We are exactly next to the Basilica della Salute, which is known all over the world together with the Basilica of San Marco. It is fabulous especially because it is located right at the beginning of the Grand Canal, next to Palazzo Grassi – Punta della Dogana where tens of thousands of tourists come for Francois Pinault’s collection. Fondamenta della Dogana is an area where you can breathe art, populated by street artists, students, painters, sculptors, restorers, curators, historians, collectors, heirs and heiresses in close contact with each other. Peggy Guggenheim’s collection, now converted into a museum, attracts the chicest locals for art aperitifs in the evenings. Traditionalists and visionaries bask in the most bohemian luxury. We are almost opposite San Marco, between the islands of Giudecca and San Giorgio. The prestige is absolute.

The maxi billboard is located in front of all boats travelling along the Grand Canal in the direction of Santa Lucia Station. It has a great impact both on the Grand Canal and on the canal to its right crossed by all the waterbuses (and there are many of them, specifically the 4.1, 5.1, 3, and 22) coming from or going to Le Guglie.

The maxibillboard is placed on the facade of Santa Maria della Pietà’s church, that was built in the 1700’s and it is house of some Tiepolo frescos. The church is located between San Marco square and Napoleon gardens on the famous Riva degli Schiavoni, a long promenade that starts from palazzo Ducale and finishes at Giardini della Biennale. On the shores of this wide quay there are docks that bring thousands of people to many beach locations such as Caorle, Jesolo, Eraclea…The important dock of S. Zaccaria is very close to the maxibillboard. 2.500.000 people pass every year only from Pieta’s dock. Venice is a real attraction in every period of the year.