This prestigious Maxi ledwall is located on the Insula dell’Ara Coeli, an example of an ancient “condominium” that represented the most common form of dwelling in imperial Rome, exactly on the slopes of the Capitoline Hill, in a corner between the steps leading to the Basilica of Santa Maria in Aracoeli (hence the name) and the Vittoriano. The advertising installation helps finance the enhancement and promotion works carried out by the Capitoline Superintendency, which accepted the sponsorship project presented by ONE.  We are in the heart of the Capital, a stone’s throw from Piazza Venezia, right under the Altar of the Fatherland. The advantageous position at eye level of this ledwall, together with its location in a neuralgic point of vehicular traffic, ensures advertisers excellent visibility and a huge number of daily contacts, as well as unparalleled prestige given by the location of absolute historical and cultural interest. The streets of this area, in fact, are populated every day by countless numbers of tourists, both Italian and foreign, who come to see some of the most important places and monuments of our country’s culture.

This majestic installation consists of two maxi ledwalls and is located on the Church of Santa Maria Maggiore, the second Papal Basilica and one of the most important tourist spots in the capital. The installation dominates the street that connects Termini Station with the Colosseum. The location is right in the centre, in a district with a high concentration of population and prestigious buildings. Via Cavour is the only vehicular road connecting Termini Station with the archaeological areas, the amount of contacts for this facility is estimated at over 220,000 per day; the mix of users includes all the main categories, from business to residents, with great movement of people and vehicles even late at night.

Spectacular DOMINATION located in the heart of Rome with a double and impactful exposure on Corso Vittorio Emanuele II (wide street artery of the capital that connects Piazza del Gesù with Piazza Pasquale Paoli, at the beginning of Ponte Vittorio Emanuele II), on Lungotevere dei Fiorentini and on Ponte Vittorio Emanuele that connects the Vatican with the city center. Domination is a very important garrison over the city ensuring extreme impact to the Brand. The proximity to the Vatican, Piazza Navona and Castel Sant’Angelo makes this area one of the most important landmarks of the city.

Two ledwall in the heart of Rome: the first side takes vehicular traffic from Lungotevere, from Ferdinando di Savoia, and from Piazza del Popolo, particularly from Via Ripetta. The first facility turns out to be in front of the intense and constant flow of traffic coming from South Rome, towards the historic center and the residential neighborhoods of North Rome. The second plant is in Ferdinando di Savoia, fronting the traffic coming from the Muro Torto, Via Veneto, the university district, and from Porta Pia to the residential and commercial districts of Prati. This facility is located at a crossroads taking both traffic coming from the south and northeast. The area, of extreme prestige, is characterized by the proximity of offices, ministries, luxury hotels and big brand boutiques. Also in close proximity is the shopping area of Via Cola di Rienzo, which gives the facility a highly commercial connotation.

A domination in the heart of Rome consisting of two ledwalls one facing the vehicular traffic of Lungotevere in Augusta and one facing the traffic of Muro Torto both strategic arteries of Rome. Its position as a junction between the Centro Storico, Prati, Flaminio, Ludovisi and the neighborhoods of North Rome makes it an obligatory point of passage for a multitude of Romans and non-Romans every day.Of note is the important pedestrian crossing of Via Ferdinando di Savoia, which connects Piazza del Popolo to Prati and vice versa, and the notable pedestrian flows of Piazzale Flaminio . The ledwalls are perfectly exposed frontally to the imposing and constant flow of traffic, automobile and pedestrian, coming from South Rome towards the historic center and residential districts of North Rome and from East Rome towards the Historic Center and Prati/Flaminio.