This billboard is located at the end of Via Torino, next to Oviesse and Zara and the tram stop. Visible while walking in via Orefici 60 mt from Piazza Duomo, this particular installation is very impactful thanks to the presence of two side additions that push the plane forward onto the street, very visible from pedestrians on Via Torino and going towards Piazza Duomo from Cordusio. This last part of Via Torino is very prestigious: here are the most important stores, a few hundred meters from Cracco-Peck, Galli, Spadari, all very well known by the Milano bene.

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