Via Dante is an important and well known pedestrian street linking Piazza Cairoli and Piazza Cordusio.
We are deep in the city centre and on the axis connecting Piazza Duomo, Piazza Cordusio, Via Dante, Piazza Cairoli and Castello Sforzesco. Via Dante stands out for being a very busy and frequented street for its shops and bars.
The installation is voluntarily as low and long as possible, as well as projecting as far as 25 cm outward for maximum impact. Being a pedestrian street, the fruition of this advertising installation is much higher.