This majestic installation consists of two maxi ledwalls and is located on the Church of Santa Maria Maggiore, the second Papal Basilica and one of the most important tourist spots in the capital. The installation dominates the street that connects Termini Station with the Colosseum. The location is right in the centre, in a district with a high concentration of population and prestigious buildings. Via Cavour is the only vehicular road connecting Termini Station with the archaeological areas, the amount of contacts for this facility is estimated at over 220,000 per day; the mix of users includes all the main categories, from business to residents, with great movement of people and vehicles even late at night.