Splendid Domination made up of 3 billboards in the heart of Rome. Sections A and B are directly in front of a crowd of pedestrians heading towards Piazza del Popolo or in the opposite direction towards Piazza Venezia. The third one (C) is located right onto Largo dei Lombardi and benefits from a large field of view. The Domination can be found 190 meters from Via dei Condotti and 400 meters from Piazza del Popolo, next to Via della Croce, heading towards Piazza di Spagna. Via del Corso is universally renowned for being the commercial street in the city centre. A constant swarming of customers among the number of stores present in the area, one can find names such as Diesel, Guess, H&M, Zara, Louis Vuitton, Twin-Set, Liu-Jo, Fendi, Feltrinelli, Nike and many others. The Domination is extremely visible and impactful. On top of this, this area of via del Corso is a traffic free zone, therefore the exposure time is even longer than usual.

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