VENEZIA | CHIESA DEGLI SCALZI – STAZIONE DI S.LUCIA – CANAL GRANDE

This installation is located in the touristic heart of Venice, and it perfectly fits in the delicate urban context. It is located opposite to Ponte Degli Scalzi, which is one of the bridges that cross Canal Grande. Furthermore, this installation is next to Santa Lucia high-speed rail station, which hosts 82.000 travellers and 450 trains per day. In addition, this installation is near the Costituzione di Calatrava Bridge, which is visited by a huge number of tourists. ONE’s massive installation arises from a unique location which can draw the full attention of everyone such as international and Italian tourists, businesspeople and commuters. Almost no other advertisements are placed in that spot. This installation can generate 150.000 contacts per day, including all people using private vehicles and public transport from Piazzale Roma Square to Grande Canal, steamboats commuters and the huge number of pedestrians.