Piazza Duomo di Firenze

The baptistery dedicated to St. John the Baptist, patron saint of the city of Florence, stands in the heart of the city in front of the Cathedral of Santa Maria del Fiore, in Piazza San Giovanni.

The restoration work was supervised by the Opera di Santa Maria del Fiore and completed in autumn 2015, culminating in the inauguration of the new Opera Duomo museum and the visit of the Pope.

On the occasion of Pitti Immagine in June 2015, ONE curated a grandiose installation covering over 3,000 square meters of scaffolding with the reproduction of the historic Florence scarf designed by Emilio Pucci in 1957.

The restoration of the Baptistery was also an opportunity to experiment with a crowdfunding operation conveyed through the advertising displays of the sponsors who, with ONE, contributed to the restoration work.