Project Description


The maxi billboard has a strong visual impact since it is visible from the elevated road and, which is rare, in both directions of entry and exit of the city! Located right in a strategic point of the elevated, the vehicular axis that connects the city from west to east, guarantees a very high number of daily contacts. It is also visible from below the elevated walkway, from Piazza delle Grazie, thus doubling the contacts. It is close to the Porto Antico, the Genoa Aquarium, Renzo Piano’s Expo, Palazzo San Giorgio, in an area very popular with Genoese and tourists.

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