The maxi billboard is located on Via Visconti di Modrone an elegant side street in the historic center of Milan, in the San Babila district, a stone’s throw from Piazza San Babila and the so-called “Cerchia dei Navigli”. It is a lively location, surrounded by bars, restaurants and luxury boutiques, with a strong “historic-modernist” atmosphere due to the architectural contrasts between historic and postwar buildings. The area is reached by Milan’s main means of transportation, such as streetcars and buses, as well as located 5 minutes from the San Babila red Metro stop.

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