The Maxi billboard is extremely impactful. It runs along the entire surface of the church and ends with two wide shoulders facing pedestrians exiting from Monte Napoleone Street on one side and Spiga Street on the other. In fact, the plant is just located very close to Monte Napoleone in the most important section of Via Manzoni that separates it from Via Spiga. We are right in front of the Armani Hotel Milano and very close to the Grand Hotel di Milan and La Scala. We are in an extremely luxurious area known for its boutiques. Via Manzoni is one of Milan’s primary shopping streets, known and appreciated globally, as part of the famous “Quadrilatero Della Moda,” a prestigious showcase of the most celebrated national and international fashion houses, as well as trendy brands of the highest caliber. The maxi is right in front of the famous Manzoni Theater, a celebrated location of Milanese entertainment and the Monte Napoleone Metro stop.