The billboard have a strong impact to the audience thanks to his placement on the  elevated highway of Genoa. The maxi Billboard is visible from a Kilometer away. Located in a strategic point of the highway, between the est and west part of the city. The billboard can reach also the pedestrian audience from via Gramsci 21 and that’s way it’s able to  achieve a huge amount of contacts. Next to the Old Port, the Aquarium of Genoa, the Expo by Renzo Piano and Palazzo San Giorgio, at a busy area by the Genoese and tourists