ROMA | ALTARE DELLA PATRIA – PIAZZA ARA COELI – PIAZZA VENEZIA

This prestigious Maxi ledwall is located on the Insula dell’Ara Coeli, an example of an ancient “condominium” that represented the most common form of dwelling in imperial Rome, exactly on the slopes of the Capitoline Hill, in a corner between the steps leading to the Basilica of Santa Maria in Aracoeli (hence the name) and the Vittoriano. The advertising installation helps finance the enhancement and promotion works carried out by the Capitoline Superintendency, which accepted the sponsorship project presented by ONE.  We are in the heart of the Capital, a stone’s throw from Piazza Venezia, right under the Altar of the Fatherland. The advantageous position at eye level of this ledwall, together with its location in a neuralgic point of vehicular traffic, ensures advertisers excellent visibility and a huge number of daily contacts, as well as unparalleled prestige given by the location of absolute historical and cultural interest. The streets of this area, in fact, are populated every day by countless numbers of tourists, both Italian and foreign, who come to see some of the most important places and monuments of our country’s culture.