LAVAZZA – ALEXA “VOICY”

Maxi backlight billboard + vocal game & instant win – Piazza Mercanti – Milano

Onto the prestigious location of Palazzo Giureconsulti, in the center of Milan, we created this special activity that consists in a time-controlled illumination of Lavazza Voicy’s key elements. Onto the front of the installation, facing Piazza Duomo directly, projectors and LED bars were appositely placed behind a backlit billboard in order to create this bright dynamic effect of the blue concentric waves of the campaign image in regular intervals.

Below the billboard in Palazzo Giureconsulti in Milan, in Piazza dei Mercanti, we instead had an engagement operation with a hostess / steward based around vocal recognition and activity. The operation saw the hostess / steward involve people walking by, asking if they would like to register and participate in a game in order to be able to win a Voicy machine, a capsule supply and other minor prizes. Once registered, the hostess / steward present the players with a series of questions on their tablet, voiced by the system, linked to Voicy, Lavazza or coffee and participants need to speak their answers. Once the game is completed (and regardless of the results) they will have signed up for the instant win.