PEUGEOT e-208

laser mapping + maxi billboard unveiling – Piazza Cavour – Milano

Peugeot presents the new electric e-208 with the “Unboring the Future” event.

On November 4th in Piazza Cavour, in the heart of Milan, the new campaign was unveiled, dedicated to the new e-208, the 100% electric car created by the french company,  in partnership with Enel X.

Swiss Corner was turned into a Peugeot HQ , in which the attendees witnessed the 800 sqm billboard unveiling followed by a laser mapping show, with silent disco headphones for audio content (among the attendees, brand ambassador Stefano Accorsi and tennist star Matteo Berrettini), all of it contributing to making the car’s new features stand out as well as the “Unboring The Feature” branding.

Folowing the unveiling, the interior of the location hosted a e-208-themed party for all attendees to end the night on a high note, with celebrations and presentations that will last for all of the 15 days of the duration of the OOH installation.