XIAOMI Mi 10T family

Artwall realizzato per Xiaomi da Francesco Caporale in arte FRA – Colonne di S. Lorenzo – Milano

Colonne Di San Lorenzo represent one of the rare remnants of imperial Milan, located in front of a Basilica of the same name, in close proximity of medieval Porta Ticinese. We are now in one of the most beloved locations in the whole city, where bars, clubs, breweries and restaurants are thriving.

A wall that has been bound for years to the concept of sponsored art requested from companies is now taking the city bu surprise once again thanks to Xiaomi, Francesco Caporale – a.k.a. FRA! – and ONE.

A huge artwall in black and white, created on top of the artist’s draft, was placed onto the wall in a few days. The art, adapting a doodle art style (the so-called “scribble art”), encompasses the concept of “wasting time”, in other words filling an empty space without a precise plan and / or goal using a permanent marker and graphic strokes that multiply all along the surface.

Xiaomi, world leader in technology, has been collaborating with FRA! for some time and did not waste this opportunity to make use of this iconic wall in Milan to create an installation for Mi 10T Family, the maximum expression of creativity, given how Xiaomi continues to redefine the ultra-high resolution product category.