Mr. ROBOT – MEDIASET PREMIUM

This innovative technology realized for Mediaset premium during the debut of Mr Robot is divided in two different moments, the first phase that is “teasing” lasting 7 days and the second “reveiling” phase also lasting 7 days aroused all the people that have passed in front of the maxi billboard. the creativity conceived by DUDE for the first time hack a billboard; the first phase consists in to a fake billboard of a cyber security society  that with an awesome video mapping technique will be hack, using concepts of Mr Robot serie. In the second phase the campaign subject it’s revealed. Also in the second phase where’s an extraordinary video mapping technique that gives contents to the billboard, making it spectacular.