BIRRA MORETTI “A NEW ERA”
3D backlit Mock up – Palazzo della Ragione – Milano
Located in the renowned Piazza Mercanti, ONE created for Birra Moretti two huge transparent mock-ups representing their new commercial mug. The two artifacts are an exact copy, made of backlit thermoformed material to visually enhance shape and content. At first glance, together with the central billboard, it’s a really impactful result, with the two mugs shining down on the pedestrian zone below.
