LAVAZZA “JOLIE GAME”

Maxi billboard + interactive led wall

Lavazza accomplished a real engagement, with such a simple strategic gesture that became incredible. Customers will be invite from brand ambadassor to pull the lever of a real Jolie coffee machine on top of a totem all branded with Lavazza that can print and HD ticket  that invite the winners of this game to tasta a sample to the Lavazza stand inside Eataly.

A very characteristic gesture like pulling a coffee machine lever it have been transformed in to a game, something magical that turns on the bigger slot machine of the world (80mq). The graphic designed by Armando Testa composed by 8 emoticons representing all the colors of “jolie”. For the first time the product become the protagonist of the activity in outdoor digitally and physically and it is also the prize that is given in “instant win” modality. If pulling the lever a lucky customer get three identical Jolie will be given the machine itself as prize. One is developing more and more engagement projects made specially for brands.