Interactive driving game – Basilica di S.Carlo – Milano

Ford chose our superb facility in Milan’s Piazza San Carlo to unconventionally present its new line of electric vehicles.

Through a driving device, it was possible to customize one’s Ford Explorer and drive it in the midst of nature in the full size of a 200-square-meter LED screen. The public thus was able to admire the qualities and test the performance of this electric and eco-sustainable vehicle in an alternative and fun way.