DYSON “SUPERSONIC”

This maxi billboard is astonishing as it’s both visible from vehicular traffic on Viale Gorizia, both from pedestrians walking around the Darsena area and the Navigli walkway, more in particular on Alzaia Naviglio Grande and Ripa Di Porta Ticinese.

It has got a huge visibility! More and more Navigli is the beating heart of the new Milan. With the opening and the rebranding of Darsena, the whole area increased its commercial value and number of visitors and consumers. This maxi billboard by One dominates the area brimming with bars, restaurants, office buildings, shops and markets. In terms of analytics, this operation brings serious numbers to the table.