DYSON “ACROBATIC UNVEILING”

Five professionals, one difficult task: the unveiling of Dyson’s latest products.

ONE’s  Special & Innovative Projects section designed and produced this new activity for the launch of three new Dyson products: the v11 vacuum, the Lightcycle smart lamp and Pure Cool Me. In the beautiful context of Palazzo della Ragione in Milan, on Via Mercanti right next to Piazza Duomo, five professional climbers descended from a 20 meters height to remove parts of the 750sqm billboard on this installation by ONE to reveal little details to tease the products.

The project involved hundreds of people, milanese and tourists,  that stopped by to witness the event, which culminated in thunderous applause.