“Navigli” are the heart of the revival button in Milan. With the opening and upgrading of the dock all the area has increased the commercial area and the flow of visitors and consumers. Recently it has also completed the viability making the “Naviglio Grande” even more accessible and commercial. The maxi billboard from One dominated the whole area full of bars, restaurants, offices, shops and markets. It ‘was designed to meet all the communication needs and consists of a giant billboard combined with a big full HD LED which will deliver dynamic content as a pedestrian traffic area. In quantitative terms The contacts generated by this operation are impressive while from the qualitative point of view, besides the prestige of the area of the average exposure time audience is extremely high, making this location a must for our advertisers.