DIOR “SAUVAGE”

Sauvage is a creative act inspired by vast spaces. A composition made of raw freshness and a mixture of power and nobility. With the elegance of a full wall light projection, in an iconic location of Milan, ONE magnified this campaign dedicated to this perfume by Dior. In the square of Colonne di San Lorenzo, hostesses invited bystanders to try the fragrance on, while also gifting perfume samples. The activity had a big success and the samples went out more than once, while people could appreciate the ad with music and Johnny Depp’s (the campaign’s special guest) voiceover.