In Colonne di S. Lorenzo, in the middle of the milanese nightlife, ONE created an engagement activity for their client Lufthansa, directly linked to the light projections onto the wall overlooking the square. A gazebo was also placed in location, completely colour-branded following the company’s standards. Here, hostesses invited people to play with the #SayYesToTheWorld campaign’s images using a tablet. An appositely-developed software fragmented the images into tiles, which were all projected onto the wall. The users were invited to recompose them. This way, the whole square was able to play together with the designated person while standing close to the gazebo. Branded gadgets and a promotional Lufthansa postcard were distributed among all participants.