DYSON “SUPERSONIC – THE POWER OF LOVE”

Maxi billboard + temporary store event

Swiss Corner turns into a high-tech beauty salon with Dyson and ONE.

A stunning maxi billboard showcasing the “The Power of Love” campaign announces, in Piazza Cavour, this special project culminates in a big party at the end of Valentine’s Day.

The whole club is Dyson-themed with big backlit images and a screen running videos and ads for Supersonic, the cutting-edge hairdryer.