This maxi billboard is huge and stunning, with its 340 SQM. It’s located right at the entrance of Naviglio Grande in Milan. It’s a section of vehicular traffic as well and very close to Stazione di Porta Genova, via Valenza and via Casale. It’s composed of two separate faces joined in a corner. The first (A) is visible from both Alzaia Naviglio Grande and Ripa di Porta Ticinese and located right when entering Naviglio Grande, the other (B) is frontal to everyone walking Naviglio the opposite way, from Darsena outwards. More and more, Navigli are the beating heart of Milan’s rebirth.
This maxi billboard by One dominates the whole area filled with restaurants, offices, clubs and shops. In a numbers perspective, the contacts generated by this operation are impressive while on the qualitative side, on top of the prestige of the location itself, the average time of exposure is extremely high making this insertion a must for advertisers.