Sloane Street is one of London’s most prestigious shopping destinations, located between Knightsbridge and Chelsea.
It is internationally recognized as a key destination for luxury retail, featuring flagship stores from brands such as Chanel, Gucci, Prada, and Louis Vuitton.
The street is distinguished by its ultra-premium positioning, attracting an international clientele with high spending power and a strong presence of luxury tourism.
Its elegant architecture and recent urban redevelopment have reinforced its sophisticated and contemporary image.
From a strategic standpoint, it represents one of the most exclusive locations for high-end fashion and jewelry brands in Europe.

L’impianto è un elegante maxi telo collocato sulla Basilica di San Babila. Siamo nel cuore del centro storico di Milano, in una posizione che strizza l’occhio agli «shopping lovers» perché situata esattamente a cavallo tra la via dello shopping milanese per eccellenza, Corso Vittorio Emanuele, e Via Matteotti, oltre ad essere in prossimità del Quadrilatero della Moda. Siamo in una delle piazze più importanti d’Italia, conosciuta al mondo per il business della moda e del Design, una location perfetta per farsi notare da un pubblico variegato nazionale ed internazionale.

Super Iconic Domination consists of two large maxi billboards with a total area of almost 700 m2! The first maxi installation is right in Piazza S. Babila, the heart of Milan, and faces Corso Vittorio Emanuele. The second billboard of over 400 m2 is on Largo Toscanini and faces Corso Europa and Via Durini. We are in one of the most important squares in Italy, known worldwide for business, fashion and design. The two billboards are FRONTAL to the most famous streets of the historic centre.

The incredible maxibillboard is positioned in the middle of the pedestrian area on the Corso V. Emanuele axis that connects Piazza Del Duomo and Piazza San Babila, in correspondence with the picturesque Piazza San Carlo.The square, the only widening that faces directly onto the chaotic and busy Corso Vittorio Emanuele II, thus offers an unprecedented viewpoint for the maxi-poster, more impactful and involving than any other maxi-poster ever to appear along the Corso. The result is a very prestigious and elegant maxi-poster set in the splendid setting of Piazza San Carlo. A jewel.

We are in the heart of Milan. The installation is located between Piazza San Babila and Corso Vittorio Emanuele II, a location that needs no introduction as it is probably one of the most popular shopping destinations in Milan with its numerous shops and boutiques, both national and international. This elegant, triple-sided maxi billboard is highly visible from Piazza San Babila, but can also be seen from a distance from Corso Vittorio Emanuele, promising to capture the attention of the flow of tourists and fashion lovers who move from Piazza del Duomo to Piazza San Babila during their shopping trips.

The Maxi billboard is extremely impactful. It runs along the entire surface of the church and ends with two wide shoulders facing pedestrians exiting from Monte Napoleone Street on one side and Spiga Street on the other. In fact, the plant is just located very close to Monte Napoleone in the most important section of Via Manzoni that separates it from Via Spiga. We are right in front of the Armani Hotel Milano and very close to the Grand Hotel di Milan and La Scala. We are in an extremely luxurious area known for its boutiques. Via Manzoni is one of Milan’s primary shopping streets, known and appreciated globally, as part of the famous “Quadrilatero Della Moda,” a prestigious showcase of the most celebrated national and international fashion houses, as well as trendy brands of the highest caliber. The maxi is right in front of the famous Manzoni Theater, a celebrated location of Milanese entertainment and the Monte Napoleone Metro stop.

This double-sided maxi billboard, with its square footage of 500 square meters guarantees a communication of great impact. It is located in one of the main commercial destinations of the Milanese capital in Corso Buenos Aires, an artery is characterized by constant vehicular traffic and massive pedestrian influx at all times of the day. The nearby Milan subway exits and the passage of various surface public transport lines contribute to the increase in the number of daily contacts, of all fabrics and social backgrounds.

In Milan, via Torino has always been synonym of vitality and shopping, both during day and night time; the area alternates between its commercial prowess while the sun is out, in which with its busy pedestrian an vehicular traffic, it creates this mixed population of agents, workers and tourists, and its later version, bound to Milan’s nightlife that extends from the likes of Colonne di San Lorenzo / Largo Carrobbio through Via Torino all the way to Piazza del Duomo and Corso Vittorio Emanuele. Countless are the boutiques and the brands that chose and continue to choose this street to open their new stores, motivated by the endless and variegated stream of daily contacts of all ages generated by this kind of operation, all of this contributing to making this location a must have for advertisers. The billboard is composed by two parts, both with exceptional visibility; the first one is square-shaped and perfectly frontal to vehicular traffic, while the second one is bigger and stretching on the side of the building along the street’s pedestrian traffic.

In the most famous and unrestrained area of the Milanese movida, known also by the tourists from all over the world, the new maxi corner sheet by ONE dominates the Darsena area with its more than 300 sqm of pure visibility. The extraordinary positioning of the maxi, offers in fact the possibility, almost unique, to enjoy at the same time the countless and heterogeneous contacts from the Darsena Market area, as well as the incessant pedestrian and road traffic that from Viale Gorizia and Alzaia Naviglio Grande, moves towards Piazza XXIV Maggio. Milan’s Navigli, with their countless venues, are in fact an unparalleled meeting and socialising point.

Piazza Oberdan, on the outskirts of Milan, is a nerve centre with heavy traffic and a lively atmosphere. Famous for its countless boutiques, this area is a shopper’s paradise, where every shop window tells of the latest trends. It is not just a passageway, but a symbol of the Milanese lifestyle, where tradition and modernity meet. The subway station is right below our maxi billboard.