RENAULT CLIO “SEDUCTION TEST DRIVE”

The Seduction Test Drive was the a special and unique occasion for surprise the partner with an amazing message. In the first days of November, on the landing page dedicated to Milano, at Navigli, it was possible to join a test drive. Meanwhile it was asked to chose a word and dedicate it to an important person. On the 12 of November, the reveal day, the subscribed to the website had the chance to draw with the car the chosen word, with the city as a blank paper and the new Renault CLIO the pen.

The event was broadcast on ONE’s maxi billboard already set with a maxi led with high definition  with a surface above 60 MQ placed on Naviglio Grande, directly under the watch of the message selected receiver.

The concept behind the commercial express that you can seduce your partner just with a Renault CLIO ride.