3D Video installation

One present un unconventional outdoor project realizes for the famous brand Alcantara® during the design week, deep in the hearth of the city, more precisely in Corso Como. A new concept of Maxi billboard unconventional and original: Alcantara Magic Hotel, a new step in outdoor communication, realized with ultra HD printings and many Alcantara materials.

Alcantara Magic Hotel i’ts a perfect fusion between 2D and 3D elements, thanks to ultra HD prints, and 3D laments like the balcony, windows, blinds, and the 3D neon insigna.

top of the installation are the videomapping sequences, during the dawn windows start to open showing inside of the hotel some dayli life scene: washing, watching TV, reading or going to sleep, anyone can see this scenes like it was before, in ancient times when Corso Como was one of the many popular streets in the old Milano.