BOSS – RUSSELL ATHLETIC “Real basketball 3D mock up”

BOSS and Russell Athletic collaborate in a new capsule collection, mixing sartorial experience with the American brand’s century-old know-how of sport attire.

For the release of the collection ONE made for BOSS a maxi billboard on the iconic location of Palazzo Giureconsulti – Piazza Duomo in Milan.

We are talking about a 850sqm trilateral billboard with a 78sqm full-motion LED screen built-in and, most of all, a huge 3D mock-up of the basketball in the campaign picture, right in front of Duomo. This is a realistic reproduction of the BOSS x Russell basketball facing the square offering all bystanders an unexpected tri-dimensional view of a strongly evocative campaign.